In her TED talk The Mathematics of Love, Hannah Fry tells us that in online dating, attractiveness doesn't predict popularity. In fact, it can be to your advantage to have some people not like you.
When representing ourselves online, we often minimize or hide the things we think others might find unattractive, cropping ourselves into that perfect snapshot. But the math shows that success comes from playing to what makes us unique, even if we're afraid that some people will be turned away. We all like to be liked, but we really don't want the ones who don't like us. And the ones who do, will still like us real and unedited.